Media handling etiquette
By Raed Abed
This comprehensive course is designed to help individuals discover and harness the full power of their voice from personal growth to leadership and crisis communication.

Media handling etiquette: Course Overview
Media Handling
- The Media Handling course is essential for everyone, particularly leaders occupying senior positions in ministries, companies, and both governmental and private institutions.
- This course aims to build bridges of trust when dealing with media outlets, enhance individual and institutional media discourse, and communicate information accurately to serve both general and specific goals. It highlights the personality of the spokesperson, instills concepts and rules for media interviews, and ensures effective communication with the media.
- Participants will learn the criteria for a successful interview, while studying the appropriate use of language, tone of voice, and how to respond during challenging or awkward questions. The course also covers understanding the timeframes of interviews, making the most of the allocated time, identifying the types of questions that lead to successful interviews, preparing for responses, and mastering both direct and indirect methods of answering.
- The training session defines strategies for media promotion of projects and plans through interviews. It teaches participants how to organize information and ideas, giving them the confidence to deliver key messages and overcome fear and anxiety associated with appearing in media interviews. Additionally, it offers tips on appropriate presentation, as well as pre interview tips.
Press Conferences
- The course also discusses the importance, purpose, timing, and preparation for successful press conferences. It includes the steps for ensuring a positive outcome, criteria for selecting speakers, and the characteristics of a suitable venue for press conferences.
- It also includes numerous practical tips for conducting interviews and press conferences effectively.
This course outline provides a comprehensive framework to help participants explore and harness the power of their voice in various facets of life, ensuring a balanced blend of theory and practical application.
REFINE YOUR SKILLS
Media handling etiquette
Creative Chaos course is delivered online over a three-hour session. The course fee of 3000 QR per person for the full programme includes a certificate of attendance.
Next available date: TBA
Media handling etiquette

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Why choose the British School of Excellence Qatar?
- We are the only Etiquette Training provider in the world to be certified and accredited by four internationally recognised organisations: CPD, ILM (part of the City and Guilds Group, and Investors in People). Our training programmes and courses provide an investment for your private life and also for your career.
- We believe that the knowledge and practice of human skills, correct manners, etiquette and service are fundamental skills required to build confidence. Through our programmes, we teach people of all ages how to develop respectful relationships with others, how to be polite, kind and thoughtful, and to develop business and professional skills.
- We welcome people from various backgrounds and nationalities who are enthusiastic about learning. Our philosophy is to teach our attendees how to be the best possible version of themselves so that they can succeed in life, stand out in society and be role models for others.

The British School of Excellence Qatar
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